Business Administration–Marketing

Majors in business administration are built upon a strong liberal arts basis and are recommended for students who are interested in careers in a wide variety of occupations or who plan to attend graduate school in business. You'll benefit from highly credentialed faculty who will mentor you and prepare you to live out your faith in the business world. As a department, we recommend experience in the field through credited internships.

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Major requirements

BUS 325 - Integrated Marketing Communications
(4 credits) This course will examine promotional and integrated communication strategies which include various marketing communication functions: sales promotion, personal selling, branding, event promotion, public relations, advertising, and interactive marketing. Students will learn to utilize this information in developing effective marketing communication strategies and programs. Prerequisite: BUS200.
BUS 401 - Consumer Behavior
This course explores the cultural, social, personal and psychological factors influencing buyer behavior; buying-decision processes and stages; and learning theory integrated with consumer beliefs and attitudes. Prerequisite: BUS200. (4 credits)
BUS 406 - Marketing Research
(4 credits) In this course, students learn to identify research needs, select research techniques, design research projects, develop research instruments and understand descriptive statistical methods. The goal is to equip them for reading, interpreting and conducting business research. Prerequisites: MAT116QR or MAT117QR, BUS200 and BUS205.
Choose a minimum of 7 credits:
ART 220 - Graphic Design I
ART 320 - Graphic Design II
(4 credits) Graphic Design II is a course for students to gain the understanding of what good design is and how to clearly communicate with it. Students will produce finished examples of graphic design with a specific use in mind such as advertising, public information, business communication, etc. Prerequisite: ART220.
BUS 328 - Sales
(4 credits) This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. Prerequisite: Sophomore standing.
BUS 330 - Customer Relationship Management
This course examines customer relationship management (CRM) and its application in marketing, sales, and service. Effective CRM strategies help companies align business process with customer centric strategies using people, technology, and knowledge. Companies strive to use CRM to optimize the identification, acquisition, growth and retention of desired customers to gain competitive advantage and maximize profit. Anyone interested in working with customers and CRM technology and would like to be responsible for the development of any major aspect of CRM will find this course beneficial. Prerequisite: Sophomore standing. (4 credits)
COM 202 - Video Production
Acquaints the student with the basic equipment, techniques, and procedures of video production, both in studio and on location. Attention to principles of videotape editing.(3 credits)
COM 263 - Layout and Design
Covers basic principles of design as they apply to a wide variety of publications. Emphasis on selecting type, art and graphics appropriate to subject matter, purpose and audience.(3 credits)
COM 315 - Writing and Design for the Web
(3 credits; alternate years, consult department) Study of writing and design for a Web environment. Students will analyze Internet sites and design sites of their own, using a standard program for Web design. Prerequisites: ENG184 or equivalent and any of the following: COM263, ART220, ART230, or permission of instructor.
COM 332 - Advertising Campaigns
(3 credits, alternate years, consult department) The primary objectives of this course are knowledge integration and skills application. By conceiving, researching, creating, executing, and evaluating a comprehensive advertising communication plan that incorporates research, creative, media, and promotions, students will understand how various components work together to provide a client with a cohesive campaign that communicates their message. Students will give a formal oral presentation to their client that includes a usable campaign and all the creative materials needed to execute the campaign.

Business Administration core requirements

ACC 215 - Principles of Financial Accounting
(4 credits) This course covers the basic introduction to financial management and financial accounting, including an understanding of the concepts, principles and practices in these areas.
ACC 216 - Principles of Managerial Accounting
(3 credits) This course covers the basic concepts, principles and practice in managerial accounting, including the use of accounting in management decision- making. Prerequisite: ACC215.
BUS 200 - Principles of Marketing
This course introduces students to marketing terminology; defines the elements necessary in moving a product, service or idea from concept to market sales; and enables students to understand and replicate the marketing process at an entry level. (2 credits)
BUS 201 - Principles of Management
(2 credits) This course introduces the student to the basic principles of management. It includes the understanding of manager's actions in the work place, on the organization and employees. It includes the study of basic management tools and techniques.
BUS 221 - Introduction to Legal Environment
(2 credits) The goal of this course is to provide the student with an introduction to the American legal system from a Christian perspective. Emphasis is placed on those topics which are particularly relevant to business and business transactions.
BUS 300 - Principles of Finance *
(2 credits) This course covers the basic principles, theory and techniques of financial decision-making in the structure of a corporation. Prerequisites: ACC215 and 216 and MAT117.
BUS 403SR - Strategic and Ethical Management
(4 credits) This capstone management major course is designed to assist students in analyzing and synthesizing the material covered in other courses throughout their studies along with integrating their faith with that of their business education. It focuses on an integrated approach to management decision-making using all of the functional areas of business with an emphasis on strategic thinking. Prerequisites: Completion of business core and senior class standing.
Choose one course:
AGR 310WI - Agribusiness Writing
(2 credits) (Writing intensive) Agribusiness Writing is an interdisciplinary writing course focused on the study and practice of written communication essential to success in the professional world. The course explores techniques and strategies specific to agribusiness writing through lectures, exercises, collaborative projects, and individual writing assignments. Prerequisites: Sophomore standing and two ACC, AGR, BUS, or ECO courses.
BUS 315WI - Business Writing
(2 credits)(Writing intensive) Business Writing is an interdisciplinary writing course designed to provide instruction on writing skills relevant to the workplace. The course focuses on the practice and study of methods of written communication that are utilized in the professional world. This course explores techniques and strategies specific to business writing through in-class lectures and exercises, a group project, and individual writing assignments. Prerequisites: Sophomore standing and two business classes.
Choose one course:
BUS 205 - Project Management
(2 credits) This course is an introduction to the field of project management. The main objective is to gain a basic overview of how project management is an art, a science, and a practice. Students will gain technical skills but even more importantly soft skills. Projects are about people, working with people, using skills like communication, working effectively in teams, interpersonal skills, time management, critical thinking, and organizational skills that are all highly valued by employers. The course will emphasize experiential learning and collaborative learning. Prerequisites: BUS200 or BUS201.
BUS 210 - New Venture Innovation
(2 credits) This course is a foundational course designed to inspire and engage students in dimensions that drive new ideas as well as the methods and tools to develop innovation and problem solving. Students will address practical problems associated with starting a business, including a feasibility analysis. The focus is to empower learning through entrepreneurial thinking and immerse students in experiences that will develop skills for new ventures. This course will be of value to students of all majors and requires no specialized knowledge.

Cognate requirements:

CSC 120 - Business Data Analysis using Spreadsheets
This course teaches students to use spreadsheets to organize, calculate, analyze, and report on business data. Topics include using built-in statistical, logical, lookup, and financial functions, writing custom formulas and conditional formulas, using built-in data analysis tools, presenting information with charts and graphs, creating PivotTables and PivotCharts, exporting and importing data to and from other applications, sharing data on the World Wide Web, and using macros to automate tasks. The course will culminate by developing key performance indicators (KPIs) and dashboards. (2 credits)
ECO 213 - Principles of Microeconomics
Microeconomics deals with price determination and how the price system functions. Supply and demand, output, competition, monopoly, resource pricing, international trade and finance will be studied. (4 credits)
ECO 214 - Principles of Macroeconomics
Macroeconomics concerns itself with economic aggregates such as inflation, unemployment, recessions, national debt, and international trades. Macroeconomic models will be introduced. These models will be used to understand the application of monetary and fiscal policy. Prerequisite: ECO213. (4 credits)
MAT 117QR - Applied Statistics for Management
(3 credits)(NWCore option under Quantitative Reasoning) The course is designed to study statistical methodology commonly used in business including descriptive statistics (the nature of data and how to summarize it), basic probability concepts, and inferential statistics (making claims or decisions from one or more sets of data using confidence intervals and multiple types of hypothesis testing). Note: Students may receive credit for only one course among MAT 116QR, MAT 117QR and MAT 208. Prerequisites: C- or better in MAT090, an ACT math score of 20 or above (SAT 510 or above), a passing score on the basic algebra placement exam, or permission of instructor.

Total credits required: 50-54

Note:

*BUS300 is waived for students who have taken ACC315 and 316

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