Natalie Te Grootenhuis
Event Designer, The Event Company, Sioux Falls, South Dakota
Natalie Te Grootenhuis

Getting the details just right

Natalie came to Northwestern as an agricultural business major, but after taking a marketing class she realized she had a passion for that. She interned with the Iowa Corn Growers Association and the Iowa Corn Promotion Board and then worked for them as corn outreach manager, handling social media, creating marketing materials and planning events for thousands of guests. That led to her current position, where she designs events for corporations and nonprofits around the country.

What kind of education did you get at Northwestern?
Northwestern provided me with a well-rounded Christian education. I gained experiences I wouldn’t have had at a state school—like serving as the women’s basketball team manager and participating in deep theological debates in my Christian Story classes. My professors pushed me to become an independent thinker and challenged me to work on teams. They truly cared about me and took the time to make sure I was succeeding in the classroom. God also used Northwestern to build my faith in many different ways, whether it was through Praise & Worship on Sunday night or the friends who helped me find God each day.

What does your job involve?
We work to bring our clients' dream events to life. My job is to listen to what my clients' goals are for their event, and then help them design the best possible event for their organization. From conception to completion, we work on everything—the smallest details all the way up to the biggest impact-makers.  

What’s the best thing about your job?
It  allows me to give back to our community and really make an impact on our world. It's an honor that so many nonprofits entrust the success of their organization with us, and we don't take that responsibility lightly. I also love the team of people I get to work with each day. We're a small all-female company, and we all work very closely together to ensure the success of our clients. Seeing the power and dedication of everyone in the office is truly inspiring.  

How did Northwestern prepare you for life after college?
One of the biggest experiences that shaped me in college and continues to play a huge part in my life today was working as the women’s basketball manager. That role taught me so much about how to manage people, and it helped me become more organized in my day-to-day life. I also met many amazing women who continue to be some of my best friends today.