Marketing students honored by state treasurers association

Three senior business administration majors at Northwestern College were recognized recently by the Iowa State County Treasurers Association for marketing consultation services they provided.

Jenny De Vries of Sioux Center, Iowa; Cory Hughes of Cherokee, Iowa; and Tony Schnyders of Worthington, Minn., received certificates of appreciation for the recommendations they offered concerning a Web site used by all 99 Iowa counties that allows people to pay property taxes and renew vehicle registrations online. The students were all part of Dr. Michael Avery’s fall semester Strategic Marketing class.

The Northwestern students and a group of students from Dordt College analyzed the Web site and made recommendations to Robert Hagey, Sioux County treasurer. Hagey shared the students’ work at a state meeting.

“Some of the students’ suggestions were short-term solutions and others more long-term, but all were well-received,” said Hagey. “The students were great to work with, and they did a very professional job.”

The Northwestern students’ recommendations included developing radio and TV announcements to publicize the online service, making the site more accessible and customer-friendly, posting a notice emphasizing the site’s security system, and reducing the site’s usage fee.