Northwestern marketing projects win awards in national contest

Northwestern College has won four awards in the Higher Education Marketing Report’s 31st annual awards contest.

A series of four TV commercials won a gold award. Produced by Lem Maurer, Northwestern’s audiovisual technician, the spots are focused on academics, affordability, community and the college’s integration of faith and learning.

Website landing pages developed for Northwestern College Graduate School and Adult Learning also received a gold award. The pages, for the RN-to-BSN degree program and the Master of Education program, were developed by Stamats Communications of Cedar Rapids, Iowa.

Northwestern’s new admissions video, Real.Northwestern.3, garnered a silver award. Produced by Lem Maurer, it features students providing the inside scoop about life at Northwestern and includes “student-cam” video they shot. Participants included Warren Duncan, Urbandale, Iowa; Angie Gornik, Coon Rapids, Minn.; Ben Guhl, Lindenhurst, Ill; Jose Martinez, Granger, Wash.; Callie Nordahl, Sheldon, Iowa; and Chris Sietstra, Boyden, Iowa. The video and the TV commercials that were developed from its footage can be viewed at www.nwciowa.edu/videos.

Northwestern’s campus life brochure won an award of merit. It was previously recognized with a silver award in the Council for Advancement and Support of Education District Six awards competition. The publication was coordinated by Tamara Fynaardt, associate director of public relations, and designed by Roy Trevino of Williamsburg, Iowa.

Higher Education Marketing Report is a monthly magazine covering the marketing strategies and admissions procedures of colleges, universities and schools. It sponsors the nation’s largest educational advertising awards competition, with over 2,000 entries received from more than 1,000 institutions.