NWC admissions DVD takes first place in national contest

Northwestern was among 239 colleges that received a gold award after being selected by a national panel of admissions’ marketers, advertising creative directors, marketing and advertising professionals, and the magazine’s editorial board. Over 2,000 entries were submitted.

Admissions Marketing Report is a monthly magazine covering the marketing strategies and admissions procedures of colleges, universities and schools.

Real. Northwestern. was produced by Sioux Falls-based Passenger Productions, founded by Joe Hubers, a 2003 Northwestern alumnus. Hubers and his team worked with Tamara Fynaardt, associate director of public relations at Northwestern, to produce the award-winning project.

The DVD features students telling what they really think about their profs, writing papers, discipleship and dorm life, and includes “student-cam” video they shot. Participants included Jesse Bailey, Ortonville, Minn.; Michelle Becker, Woodward, Iowa; Jordan Langer, Lincoln, Neb.; Heather Nold, Cosby, Mo.; Anna Pitney, Wausau, Wis.; and CJ Wurpts, Sheldon, Iowa.

The DVD can be viewed on YouTube or Northwestern’s website: www.nwciowa.edu/realnorthwestern.

This marks the third year in a row for Northwestern’s marketing efforts to be honored by the magazine. Last year, Northwestern received awards for a series of postcards for parents of prospective students, a magazine ad, and a billboard ad. In 2007 an admissions publication was honored.