Marketing projects win national awards

A series of four postcards for the parents of prospective students received a Bronze Award in direct mail advertising for schools with fewer than 2,000 students. In addition, the “Top 2 Reasons” ad in Campus Life magazine and the “Building Minds, Building Faith” billboard each received Awards of Merit.

Admissions Marketing Report honored six institutions in each of the categories in which Northwestern won. In direct mail advertising, Lawrence University of Wisconsin won the Gold Award, and Gordon College of Massachusetts won the silver. Three institutions won Awards of Merit.

Winners in advertising included DAE University of the United Arab Emirates winning gold, Johns Hopkins University School for Nursing of Maryland winning silver, and Johnson C. Smith University of North Carolina winning bronze.

 In billboards, Clarkson College of Nebraska took home the Gold Award, with New College Institute of Virginia and Centenary College of New Jersey winning silver and bronze, respectively.

Admissions Marketing Report is a monthly magazine covering the marketing strategies and admissions procedures of colleges, universities and schools. Last year, Northwestern’s search piece won an Award of Merit in the magazine’s competition, and in 2005, Northwestern’s admissions video received a Bronze Award.

The parent postcards were designed by John Vander Stelt of Maurice, in conjunction with Duane Beeson, Anita Cirulis and Tamara Fynaardt of Northwestern’s public relations office.

The Campus Life ad was developed by The Image Group of Holland, Mich., and the billboard was developed by Clear Channel Outdoor of Des Moines, also in conjunction with Beeson, Cirulis and Fynaardt.

The three publications feature photography by Doug Burg of Orange City and Jim Heemstra of Des Moines.