Public Relations
Public Relations
You are connected and seek to build fulfilling relationships. Your visionary leadership consistently finds creative solutions to difficult problems. Writing, photography and design energize you, and you’re passionate about telling stories — one word, flash and click at a time. Northwestern’s versatile public relations major will teach you to create and engage media with ambition and integrity. What’s more, the strong communication skills you’ll gain will be valuable assets no matter where your career takes you.
Why NWC?
Our marketing program pairs the business administration major with courses in graphic design, advertising and communications to sharpen your writing, design and brainstorming skills. Many marketing majors pursue a double major in public relations, further developing their expertise in crafting branded written and visual stories.
Topics of study include integrated marketing communications, advertising campaigns and customer relationship management. Related minors in accounting, business administration, economics, entrepreneurship, leadership studies, nonprofit management and project management are also available.
Program Director
Outcomes
Public relations is one of the United States’ faster growing industries, with employment rates expected to rise 11% before 2030, according to the U.S. Bureau of Labor Statistics.
Join our standout alumni at employers and graduate schools such as:
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Experience
Accredited by the International Accreditation Council for Business Education (IACBE), Northwestern College business programs teach the most cutting-edge business practices worldwide. The department also receives counsel from a board of local business professionals, helping us stay up to date on current market needs and trends.
Our vision: Cultivating the next generation of business leaders to make an impact for Christ.
Our mission: Equipping and preparing students for excellence to fulfill their calling in the marketplace.
Our promise to students: We will challenge you to academic and personal excellence by:
- Delivering high-quality, specialized instruction,
- Guiding your development of market-leading skills, and
- Providing experiential learning opportunities as we help you discern your calling and follow the example of Christ.
The Compass Center for Career & Calling will connect you with internship experiences in urban centers like Chicago and Denver, or with a business closer to home. The center also offers help writing resumes and cover letters, practice interview sessions, job shadowing and more.
The Center for Innovation & Leadership connects students with area professionals, offers micro-credentials, and hosts the Impact Competition, where students pitch ideas for making a difference on campus and in the community.
Public relations majors spend at least two semesters working for Crosswalk Media, a student-led group that partners with area businesses and nonprofits to meet their communication needs. Students have developed advertising, public relations campaigns and social media content for places like Sheldon Christian School, Orange City Public Library, Tulip Town Bulb Company, and Hands Around the World (a retailer of arts and crafts from developing countries).
As a member of Northwestern’s student-led Business Club, you’ll tour regional businesses, hear from northwest Iowa business professionals, and travel to larger cities to tour businesses and network with alumni.
Spend a semester in Chicago or Denver, where you can intern with a big-city business. Or intern with s legislator on capitol hill through the Washington, D.C., American Studies Program. Study abroad programs in Oman, Romania and dozens of other countries are also great opportunities to learn about communication practices around the globe.
Accredited by the International Accreditation Council for Business Education (IACBE), Northwestern College business programs teach the most cutting-edge business practices worldwide. The department also receives counsel from a board of local business professionals, helping us stay up to date on current market needs and trends.
Our vision: Cultivating the next generation of business leaders to make an impact for Christ.
Our mission: Equipping and preparing students for excellence to fulfill their calling in the marketplace.
Our promise to students: We will challenge you to academic and personal excellence by:
- Delivering high-quality, specialized instruction,
- Guiding your development of market-leading skills, and
- Providing experiential learning opportunities as we help you discern your calling and follow the example of Christ.
The Compass Center for Career & Calling will connect you with internship experiences in urban centers like Chicago and Denver, or with a business closer to home. The center also offers help writing resumes and cover letters, practice interview sessions, job shadowing and more.
The Center for Innovation & Leadership connects students with area professionals, offers micro-credentials, and hosts the Impact Competition, where students pitch ideas for making a difference on campus and in the community.
Public relations majors spend at least two semesters working for Crosswalk Media, a student-led group that partners with area businesses and nonprofits to meet their communication needs. Students have developed advertising, public relations campaigns and social media content for places like Sheldon Christian School, Orange City Public Library, Tulip Town Bulb Company, and Hands Around the World (a retailer of arts and crafts from developing countries).
As a member of Northwestern’s student-led Business Club, you’ll tour regional businesses, hear from northwest Iowa business professionals, and travel to larger cities to tour businesses and network with alumni.
Spend a semester in Chicago or Denver, where you can intern with a big-city business. Or intern with s legislator on capitol hill through the Washington, D.C., American Studies Program. Study abroad programs in Oman, Romania and dozens of other countries are also great opportunities to learn about communication practices around the globe.
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Faculty + Staff
Brilliant scholars. Committed Christians. Invested in you. That’s Northwestern’s faculty.
Dr. Fan Fei, CFA
Associate Professor of Business and Economics
Dr. Han-Yen Kao
Associate Professor of Business and Economics; Department Chair
Dr. Jones Kasonso
Professor of Practice in Business
Annette Vander Kooi Minnick ’88
Associate Professor of Communications; PR Program Director
Dr. Mjumo Mzyece
Professor of Management
Vonda Post ’88
Professor of Accounting
Dr. Jiying Song, PMP, M.Div.
Assistant Professor of Business
Dr. Erica Vonk ’00
Assistant Professor of Business
Scott Bahrke ’01
Instructor in Business Education
Juliana Bloemendaal ’12
Instructor in Communications
Robert De Haan
Instructor in Agricultural Business
Lindsey De Zeeuw
Faculty Assistant for the Business & Economics Department
