Marketing

Start your standout story.

Business–Marketing

You are creative, innovative and inspired by the world around you. A skilled storyteller, you consistently find the right words to capture an individual’s story and convey its significance. Or perhaps you best express yourself visually and dream of working for a graphic design firm. Wherever your career may take you, Northwestern’s versatile marketing major will be a key selling point to future employers.

Major requirements

Why NWC?

Our marketing program pairs the business administration major with courses in graphic design, advertising and communications to sharpen your writing, design and brainstorming skills. Many marketing majors pursue a double major in public relations, further developing their expertise in crafting branded written and visual stories.

Topics of study include integrated marketing communications, advertising campaigns and customer relationship management. Related minors in accounting, business administration, economics, entrepreneurship, leadership studies, nonprofit management and project management are also available.

CONTACT

Kirsten Buiter
Business Administrative Assistant

IACBE ACCREDITED Our accredited business programs meet international standards for business practice.

100% GRAD PLACEMENT 100% of marketing majors find a job or enroll in graduate school within six months of graduation.

BUILD YOUR BUSINESS The entrepreneurship minor gives students fundamental tools for running their own business.

JOIN BUSINESS CLUB This student-led club hosts professionals and makes an annual trip to an urban setting.

Outcomes

Marketing is one of the United States’ faster growing industries, with employment rates expected to rise 10% in the next 10 years, according to the U.S. Bureau of Labor Statistics.

Join our standout alumni at:

Colored Organics

Minneapolis, MN

Elevation Church

Charlotte, NC

Farmer’s Business Network

Sioux Falls, SD

Unbridled

Denver, CO

#RaidersStandOut

STUDENTS

**Harris** Harris loves the research, strategies and statistics involved in marketing and has gained experience in his chosen career field both on campus and through a summer internship.

ALUMNI

**Lauren** Lauren says she applies skills from her marketing classes every day in her work as a social media strategist.

FACULTY

**Erica** Dr. Vonk is an innovative and visionary leader who is passionate about equipping students for their professional lives.

Experience

World-class education

Accredited by the International Accreditation Council for Business Education (IACBE), Northwestern College business programs teach the most cutting-edge business practices worldwide. The department also receives counsel from a board of local business professionals, helping us stay up to date on current market needs and trends.

Department mission

Our vision: Cultivating the next generation of business leaders to make an impact for Christ.

Our mission: Equipping and preparing students for excellence to fulfill their calling in the marketplace.

Our promise to students: We will challenge you to academic and personal excellence by:

Delivering high-quality, specialized instruction,
Guiding your development of market-leading skills, and
Providing experiential learning opportunities as we help you discern your calling and follow the example of Christ.

Compass Center for Career & Calling

The Compass Center for Career & Calling will connect you with internship experiences, whether you stick close to home or find opportunities further afield. The center also offers help writing resumes and cover letters, practice interview sessions, job shadowing and more.

Center for Innovation & Leadership

The Center for Innovation & Leadership connects students with area professionals, offers micro-credentials, and hosts the Impact Competition, where students pitch ideas for making a difference on campus and in the community.

Business Club

As a member of Northwestern’s student-led Business Club, you’ll tour regional businesses, hear from northwest Iowa business professionals, and travel to larger cities to tour businesses and network with alumni.

Investment Club

As part of Northwestern’s Investment Club, you’ll grow in your knowledge of financial markets and practice making investment decisions by helping to manage $250,000 of the college’s endowment.

Off-campus study

Study abroad programs in dozens of countries are great opportunities to learn about business around the globe.

Bachelor's + beyond

If you’d like to take your business knowledge to the next level, you can apply to Northwestern’s Master of Business Administration program after graduation. Our 100% online program can be completed in as little as one year, giving you the critical skills necessary for managerial roles and increasing your value as an employee.